What is Service Design?

A primer on ser­vice design by Sarah Gib­bons:

Ser­vice design im­proves the ex­per­i­ences of both the user and em­ployee by design­ing, align­ing, and op­tim­iz­ing an or­gan­iz­a­tion’s op­er­a­tions to bet­ter sup­port cus­tomer jour­neys.

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