Putting audiences at the heart of VR

BBC conducted a comprehensive user research on how today’s VR applications and hardwares resonate with people in the UK. Lot of take aways for the people and startups who are into VR.

“At the moment it isn’t replacing any of my media habits… it’s not as easy: you have to get your phone ready, slot it into the headset and then find something to watch. Normally I can just flick on the TV and watch something instantly!” A female participant of the research

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