Putting audiences at the heart of VR

BBC con­duc­ted a com­pre­hens­ive user re­search on how today’s VR ap­plic­a­tions and hard­wares res­on­ate with people in the UK. Lot of take aways for the people and star­tups who are into VR.

“At the mo­ment it is­n’t re­pla­cing any of my me­dia habits… it’s not as easy: you have to get your phone ready, slot it into the head­set and then find something to watch. Nor­mally I can just flick on the TV and watch something in­stantly!” A fe­male par­ti­cipant of the re­search

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