Design thinking is bullshit

Design thinking, as I see adopted by many startups today are shallow, jargon-rich and Post-its heavy charades. Natasha explains the real design thinking, and what do we actually need to move design forward in her talk.

Design thinking packages a designer’s ways of working for a non-designer audience by codifying their processes into a perspective, step-by-step approach to creative problem solving—claiming that it can be applied by anyone to any problem. —Natasha Jen