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Design thinking is bullshit

Design thinking, as I see adopted by many startups today are shallow, jargon-rich and Post-its heavy charades. Natasha explains the real design thinking, and what do we actually need to move design forward in her talk.

Natasha Jen, ‘Design Thinking is Bullshit’, 99U Conference, June 7–9, 2017, New York

Design thinking packages a designer’s ways of working for a non-designer audience by codifying their processes into a perspective, step-by-step approach to creative problem solving—claiming that it can be applied by anyone to any problem. —Natasha Jen

I’ll be available for long-term projects from July 2023. Meanwhile, open for smaller projects.

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