I can see almost all the designers out there fighting against the ‘hippo design methodology’. I recommend them to adopt the ideas from this article in their process.
Traditionally, organizational hierarchy plays a role in whose ideas and opinions are heard. Too often, companies use the “hippo design methodology” (make decisions based on the highest-paid person’s opinion) and the loudest voice or the highest rank wins. In the design-thinking process, team members use sticky notes to write down their ideas and no individual’s idea is larger or louder. As ideas are put up on the wall, they each carry equal weight and are anonymous. This method equally favors introverts and extroverts, bosses and subalterns.
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