Affordance of an idea

In the article ‘Strong Opinions, Weakly Held’ Doesn’t Work That Well, Cedric Chin writes:

…if an idea has certain affordances, and people seem to always grab onto those affordances and abuse the idea in the exact same ways, …

Ideas do have affordances, like affordances in physical products and interfaces!

I always wondered, why do people blindly use processes like design sprints, agile developments, or even brainstorming, without learning about them well enough to decide whether they are suitable for their context, team and needs of their users. Now, I know the answer.